the challenge

Drive sales during the summer months by shining light on a relatively unknown baby lifestyle brand, Mustachifier, and unveil two new products to national media.

the solution

DBC developed a creative mailer for top media to highlight the new “must-have” baby products, Baby Opticals and Bandana Bibs. Additionally, Mustachifier embarked on a desk-side media tour with influential media to formally introduce the co-founders and design duo behind the Mustachifier line, Jason & Alyssa Feinberg.