Basil Hayden’s
Golden Globe
Awards
the challenge
Increase awareness for Basil Hayden’s amongst a target consumer who is highly engaged with celebrity culture.
the solution
To generate celebrity-driven conversations around Basil Hayden’s, DBC invited influencers and media to come clink glasses at a branded cocktail suite during the 69th Annual Golden Globe Awards. A photographer was on hand to capture imagery of celebrity guests enjoying the brand.
The Results
The windfall of coverage ensued long after the awards wrapped. DBC kept the story going all year long by connecting Basil Hayden’s signature cocktails to famous faces from “True Blood,” “Mad Men,” “Boardwalk Empire,” and “Game of Thrones.” Coverage reached nearly 56+ million consumers and was featured in top outlets including but not limited to ABC News, Yahoo!, Radar Online, People, LA Weekly and CBS2.
Earned:
56M+
Impressions To-Date
