The Challenge

Create targeted awareness and website traffic for Sittercity’s new on demand babysitting service, Chime.

The Solution

DBC put together a hyper local, multi channel campaign comprising paid social media, influencer seeding, earned media and content marketing, targeted to parents in Chicago, New York and Boston.

A range of geo- and demographically targeted Facebook ads rolled out during the campaign included an introductory offer, babysitter profiles, date specific calls to action and retargeting creative.

Top parenting influencers were offered trials of the service, alongside editors at traditional media outlets.

Quality earned media coverage was boosted via Outbrain and an integration with Snip.ly, which drove interested parents to the Chime website, where they could check out sitter video profiles and parental reviews, check availability, sign up and book.