Ace Hardware
OPI & Clark
+ Kensington
the challenge
Generate awareness of Ace Hardware’s Paint Department among women.
the solution
DBC coordinated an exclusive, first of its kind, partnership between OPI Nail Lacquer and Ace Hardware that brings OPI’s most popular colors to life with an exclusive color palette by Clark+Kensington®, Ace’s premium paint line.
Additionally, DBC executed an aggressive PR campaign to announce the partnership, which included:
-A media exclusive with leading fashion, beauty and retail publication Women’s Wear Daily
-A one-day media event featuring life-size room vignettes created by Ace’s Design Experts
-A creative mailer to top-tier media
-A deskside media tour with home and lifestyle editors in NYC
The Results
This campaign generated over 600M impressions to-date & over 1M impressions among Ace and OPI’s social media channels. They were featured in top magazines that previously had not covered Ace and to-date, there are 900+ placements. Some of the following notable placements are as follows: Better Homes & Gardens, Women’s Health, SELF.com, RealSimple.com, TheNest.com, The Washington Post, Glamour.com, Cosmopolitan, Seventeen.com, Women’s Wear Daily (WWD), InStyle.com, Marie Claire, Shape and ElleDécor.com.
Earned:
600M+
Impressions To-Date
Shared:
1M+
Impressions Among Ace and OPI’s Social Media Channels
