Harry and David
Cheesecake Factory
Holiday Partnership
the challenge
Harry & David was looking for a way to bring a fresh approach to the holiday season, while also attracting a new customer base.
the solution
DBC came up with the perfect holiday delivery pairing–Harry & David and The Cheesecake Factory! We brokered a partnership that made Harry & David the exclusive purveyor of The Cheesecake Factory cheesecakes online; offering Harry & David customers the chance to have these iconic cheesecakes delivered right to their doors.
The Results
Customers took note and the Cheesecake Factory quickly sold out of their Original Cheesecake! The partnership was so successful that it continued into 2014. This partnership produced over 60+M impressions over the partnership announcement and its National Cheesecake Day coverage and over 400+ pick-ups including, but not limited to, ABC News, BrandEating.com, Yahoo and Pop Sugar.
Earned:
400M+
Impressions To-Date
