2GINGERS
"Bar-On-Wheels"
the challenge
Announce the national launch of 2 GINGERS® Irish Whiskey in a unique and fun way that builds momentum, drives awareness and makes a splash in markets across the country.
the solution
We hit the road in a one-of-a-kind custom 2 GINGERS® airstream with founder and CEO Kieran Folliard to introduce the brand to media, bartenders and influencers across the country!
The airstream served as a “bar-on-wheels,” allowing Kieran to mix up 2 GINGERS® signature cocktails
The Results
The “bar-on-wheels” yielded over 74M total media impressions and drove nearly 200k impressions among 2GINGERS’ social media channels.
2GINGERS was featured in top outlets such as USA Today, Business First, The Chicago Tribune and San Diego Living.
Earned:
74M+
Impressions To-Date
Shared:
200k+
Impressions Among 2GINGERS' Social Media Channels
