Sauza
Sparkling Margarita
the challenge
Secure top-tier media coverage in celebrity focused lifestyle publications for Sauza’s “Make It with a Lifeguard” ad campaign and generate influential fans of its latest innovation, Sauza Sparkling Margarita.
the solution
DBC’s campaign introduced Sauza to top celebrities and media by hosting an exclusive gifting suite at the 41st annual American Music Awards, which featured a high-end branded bar and lounge and social media photo activation inspired by the “Make It With A Lifeguard” ad campaign.
The Results
“Make It With A Lifeguard” received over 47M total editorial impressions and over 1500 social media impressions. Receiving placements in most notably: HollywoodLife.com, Buzznet.com, Lucky, QueenOfStyle.com, GlamazonDiaries.com, E!, OK! and Us Weekly. Additionally, celebrity attendees were gifted with the brand.
Earned:
47M+
Impressions To-Date
Shared:
1500+
Social Media Impressions
