Celebrity Trend: Creative Director
11 February 2013 by Admin
It’s official! Brands are going full Hollywood. While it used to be enough to serve as merely the face for beloved consumer brands, the title of “Spokesperson” is taking a backseat to Hollywood’s newest must-have title: “Creative Director”.
Yesterday, Anheuser-Busch named Justin Timberlake the new Creative Director for their Bud Light Platinum brand, a role that will require him to not only participate in ads for the product but also utilize his creative and musical genius for behind-the-scenes advertising direction.…
Sibling Rivalry Sunday!
28 January 2013 by Admin
This Sunday, the Harbaugh brothers will take their respective NFL teams head-to-head in Super Bowl XLVII: Jim will lead the 49ers and, John will guide the Ravens.
These brothers may be the first head-coaching siblings to meet each other in the NFL, as well as the Super Bowl, but they certainly aren’t the first siblings to make sports headlines.…
We’ve always been fans of the 1960’s-style Mad Men pitches. You know, back when agencies would pull out all the stops. When DBC pitched Ace Hardware, we literally put on a song and dance – showing up old school with fifty dancers.…
The recipe for M&M’s is known to be one of the most fiercely guarded corporate secrets on the planet. Clearly MARS Corporation knows how to keep a secret. So it wasn’t a surprise when Mars asked DBC to pitch for their business but wouldn’t reveal anything about the product they wanted us to launch.…
At DBC, we are known for our pitches. You just never know what we’re gonna do. Or where we’re gonna do it.
The marketing peeps at QVC asked us to come in and pitch them our ideas for generating buzz during the peak holiday period.…